Revenue
$80,365
+9,9%
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Your attribution overview at a glance.
Your daily briefing is ready
4 actions based on your attribution data
Orders
665
+9,0%
AOV
$120.85
+0,9%
Avg. Touchpoints
2.2
78.6% multi-touch
Avg. Time to Convert
7.5 days
Top Introducer
Meta Ads
40.6% first-touch share
Top Assister
Google Organic
45.1% assist share
Top Closer
Direct
47.7% last-touch share
Channel Performance
| Channel | Attr. Revenue | ROAS | Orders | Role | |
|---|---|---|---|---|---|
Meta Ads | $24,342 | 1,82x | 202 | Opener | |
| Campaign 1 Prospecting | $12,658 | 1,90x | 93 | ||
| Campaign 2 Retargeting | $7,546 | 1,88x | 69 | ||
| Campaign 3 Broad | $4,138 | 1,55x | 40 | ||
Direct | $16,943 | — | 142 | Closer | |
Google Organic | $14,624 | — | 127 | Assist | |
TikTok Ads | $9,646 | 2,86x | 80 | Opener | |
Google Ads | $8,489 | 1,34x | 60 | Opener | |
Email | $4,237 | — | 35 | Closer | |
Referral | $2,084 | — | 18 | Opener |
Top Buyer Journeys
Example orders matching this path
ORD-10654$114.70
24 Feb, 08:57 -> 24 Feb, 09:29Meta AdsOnly touch
Time on site: 31 min
/collections/new-arrivals -> /collections/bestsellers -> /products/daily-spf -> /products/hydra-moisturizer -> / -> /cart
Begin checkoutView cartAdd to cart
24 Feb, 12:13Purchase$114.70#10654
ORD-10645$145.20
24 Feb, 07:43 -> 24 Feb, 07:55Meta AdsOnly touch
Time on site: 12 min
/collections/summer -> /products/hydra-moisturizer -> /pages/about -> /pages/our-story -> /checkout
Add to cartView cartBegin checkout
24 Feb, 08:08Purchase$145.20#10645
ORD-10629$45.31
23 Feb, 12:34 -> 23 Feb, 12:49Meta AdsOnly touch
Time on site: 15 min
/collections/summer -> / -> /products/hydra-moisturizer -> /products/glow-serum -> /cart -> /checkout
Begin checkoutAdd to cartView cart
23 Feb, 13:08Purchase$45.31#10629
Example orders matching this path
ORD-10644$113.63
11 Feb, 14:07 -> 11 Feb, 14:22Meta AdsFirst touch
Time on site: 15 min
/collections/new-arrivals -> /products/hydra-moisturizer
Begin checkoutAdd to cart
Returned after 12 days
24 Feb, 07:38 -> 24 Feb, 07:44DirectLast touch
Time on site: 6 min
/products/hydra-moisturizer -> /pages/about -> /cart
Add to cartBegin checkoutView cart
24 Feb, 21:58Purchase$113.63#10644
ORD-10659$153.66
18 Feb, 19:52 -> 18 Feb, 20:24Meta AdsFirst touch
Time on site: 32 min
/collections/summer -> /pages/about -> /
Add to cart
Returned after 5 days
24 Feb, 10:23 -> 24 Feb, 10:35DirectLast touch
Time on site: 12 min
/collections/new-arrivals -> / -> /collections/summer -> /checkout
Add to cartView cart
24 Feb, 20:15Purchase$153.66#10659
ORD-10647$55.49
18 Feb, 12:25 -> 18 Feb, 12:43Meta AdsFirst touch
Time on site: 17 min
/products/glow-serum -> /collections/summer -> /products/hydra-moisturizer
Add to cart
Returned after 6 days
24 Feb, 16:29 -> 24 Feb, 17:03DirectLast touch
Time on site: 33 min
/cart -> /products/glow-serum -> /collections/bestsellers -> /checkout
Begin checkoutAdd to cartView cart
24 Feb, 17:30Purchase$55.49#10647
Example orders matching this path
ORD-10649$136.73
19 Feb, 09:59 -> 19 Feb, 10:12TikTok AdsFirst touch
Time on site: 13 min
/cart -> /collections/bestsellers -> /
View cart
Returned after 1 day
21 Feb, 10:09 -> 21 Feb, 10:25Google OrganicAssist
Time on site: 15 min
/products/glow-serum -> /collections/summer -> /pages/our-story
Add to cart
Returned after 3 days
24 Feb, 16:47 -> 24 Feb, 17:20Meta AdsLast touch
Time on site: 32 min
/collections/new-arrivals -> /collections/bestsellers -> / -> /collections/summer -> /cart -> /checkout
View cartAdd to cart
24 Feb, 22:00Purchase$136.73#10649
ORD-10653$125.76
23 Feb, 08:00 -> 23 Feb, 08:24Google OrganicFirst touch
Time on site: 23 min
/products/glow-serum -> /collections/summer
Add to cart
Returned after 13 hours
23 Feb, 22:01 -> 23 Feb, 22:27TikTok AdsAssist
Time on site: 26 min
/products/glow-serum -> /products/hydra-moisturizer
Add to cart
Returned after 16 hours
24 Feb, 14:29 -> 24 Feb, 15:08Meta AdsLast touch
Time on site: 38 min
/products/hydra-moisturizer -> /collections/new-arrivals -> / -> /cart -> /checkout
Add to cartView cart
24 Feb, 21:14Purchase$125.76#10653
ORD-10648$101.85
12 Feb, 08:03 -> 12 Feb, 08:17TikTok AdsFirst touch
Time on site: 14 min
/collections/summer -> /collections/new-arrivals -> /
Begin checkout
Returned after 5 days
18 Feb, 06:58 -> 18 Feb, 07:40Google OrganicAssist
Time on site: 42 min
/
Add to cart
Returned after 5 days
24 Feb, 06:30 -> 24 Feb, 06:35Meta AdsLast touch
Time on site: 4 min
/products/hydra-moisturizer -> / -> /collections/bestsellers
Add to cart
24 Feb, 20:40Purchase$101.85#10648
Example orders matching this path
ORD-10656$137.56
19 Feb, 14:48 -> 19 Feb, 14:56Meta AdsFirst touch
Time on site: 8 min
/
Returned after 2 days
21 Feb, 21:26 -> 21 Feb, 21:34Google OrganicAssist
Time on site: 7 min
/collections/new-arrivals -> /products/hydra-moisturizer -> /collections/summer
Add to cart
Returned after 2 days
24 Feb, 10:02 -> 24 Feb, 10:05DirectLast touch
Time on site: 3 min
/collections/new-arrivals -> /pages/our-story -> /products/hydra-moisturizer -> /cart -> /checkout
Add to cartView cart
24 Feb, 10:07Purchase$137.56#10656
ORD-10642$90.37
15 Feb, 15:56 -> 15 Feb, 16:14Meta AdsFirst touch
Time on site: 17 min
/products/glow-serum -> /products/daily-spf -> /collections/summer -> /products/hydra-moisturizer
Add to cart
Returned after 4 days
19 Feb, 20:58 -> 19 Feb, 21:25Google OrganicAssist
Time on site: 27 min
/products/daily-spf -> /
Add to cart
Returned after 3 days
23 Feb, 14:30 -> 23 Feb, 14:34DirectLast touch
Time on site: 4 min
/pages/about -> /collections/summer
View cart
23 Feb, 14:39Purchase$90.37#10642
ORD-10626$56.33
20 Feb, 09:19 -> 20 Feb, 09:57Meta AdsFirst touch
Time on site: 38 min
/collections/new-arrivals -> /pages/about
Returned after 1 day
21 Feb, 18:17 -> 21 Feb, 18:21Google OrganicAssist
Time on site: 3 min
/products/glow-serum -> / -> /collections/summer -> /collections/new-arrivals
Add to cartView cartBegin checkout
Returned after 1 day
23 Feb, 12:06 -> 23 Feb, 12:14DirectLast touch
Time on site: 7 min
/ -> /products/glow-serum -> /collections/summer -> /products/hydra-moisturizer -> /cart -> /checkout
View cartBegin checkoutAdd to cart
23 Feb, 12:40Purchase$56.33#10626
Example orders matching this path
ORD-10641$164.69
20 Feb, 06:50 -> 20 Feb, 07:13Meta AdsFirst touch
Time on site: 22 min
/products/hydra-moisturizer -> /cart -> /collections/new-arrivals -> /pages/our-story
View cartAdd to cartBegin checkout
Returned after 1 day
21 Feb, 09:04 -> 21 Feb, 09:10Google OrganicAssist
Time on site: 5 min
/pages/our-story -> /collections/summer
Add to cartBegin checkout
Returned after 1 day
23 Feb, 06:11 -> 23 Feb, 06:15Meta AdsLast touch
Time on site: 3 min
/collections/bestsellers -> /pages/our-story -> /collections/summer -> /cart
Add to cartView cart
23 Feb, 10:14Purchase$164.69#10641
ORD-10613$52.05
16 Feb, 11:22 -> 16 Feb, 11:28Meta AdsFirst touch
Time on site: 6 min
/pages/about -> / -> /products/glow-serum -> /products/hydra-moisturizer -> /collections/summer
Add to cart
Returned after 2 days
19 Feb, 09:04 -> 19 Feb, 09:17Google OrganicAssist
Time on site: 13 min
/collections/bestsellers -> /pages/about -> /pages/our-story -> /
View cart
Returned after 3 days
22 Feb, 11:12 -> 22 Feb, 11:30Meta AdsLast touch
Time on site: 17 min
/collections/new-arrivals -> /pages/about -> /cart
View cartAdd to cart
22 Feb, 21:10Purchase$52.05#10613
ORD-10621$111.64
8 Feb, 21:31 -> 8 Feb, 22:11Meta AdsFirst touch
Time on site: 39 min
/ -> /collections/bestsellers -> /collections/summer -> /products/hydra-moisturizer
Add to cartView cart
Returned after 6 days
15 Feb, 17:41 -> 15 Feb, 18:10Google OrganicAssist
Time on site: 29 min
/products/glow-serum -> /products/hydra-moisturizer
Add to cartView cartBegin checkout
Returned after 6 days
22 Feb, 09:31 -> 22 Feb, 09:49Meta AdsLast touch
Time on site: 18 min
/collections/new-arrivals -> /collections/bestsellers -> /products/daily-spf -> /cart -> /checkout
Add to cartBegin checkoutView cart
22 Feb, 19:12Purchase$111.64#10621